Questions and Answers For The Styling Professional
does the professional product, Aquila's proTHIKtm,
differ from the mass merchandised products?
differs significantly in the following ways:
- Superior Rub-resistance.
- Single component formulation.(No "Shield" required).
- Superior Water resistance.
- Superior overall durability. See Aquila product literature "proTHIKtm;
The Professional Product in a New Product Genre."
should the customer buy at a salon; they can buy a similar product
at Walmart or through TV promotions?
from the marked superiority of the professional product, the Stylist
is the single best person to:
- Select the right candidate.
- Consult on color or colors.
- Advise on style, length and cut.
- Instruct on how to-use-at-home.
this new product category here to stay? Does it offer my clients
a serious alternative ?
As long as men continue to suffer from male pattern baldness. Consider
the options available to the sufferer prior to the advent of Cosmetic
- Wigs or "Hair Systems" and
- Cosmetic Surgery.
It is not our intent here to condemn these approaches in any way.
It must be said, however, that Cosmetic Enhancement is positively
the best solution for a large percentage of hair loss victims. Most
cosmetic surgeons view that 10-15% of residual hair th at is still
growing in the so-called "Baldspot" at the crown, as a
useless "Throwaway" piece of flesh. They'll do a "Male-Pattern-Reduction"
using a hockey stick pattern or some variation and that piece of
your client's scalp will be excised and literally thrown away. No
individual should opt for surgery, or even a hair system, without
investigating what proTHIKtm
and Cosmetic Enhancement can do for him. proTHIK's "Soft Technology"
approach is vir tually riskfree; there are no financial, aesthetic
or wellness risks! The trade-off may be a little added inconvenience,
but the cost-benefit ratio decidedly favors proTHIKtm.
* Cosmetic enhancement as used by proTHIKtm
refers to products that disguise the effects of hair loss through
the use of removable cosmetic formulations.
are the characteristics of the ideal candidate?
characteristics are common to ideal candidates:
- Location of the thin or bald area will be at the crown.
- Individual will have a retained growth of 10-15% in that localized
- Strong peripheral growth surrounding the subject area.
be applied at the frontal hairline?
recommended at this time. Application should begin 1/2 " to
1" behind the existing hairline and gradually darken or blend
into the crown or vertex area for users who require augmentation
in the frontal areas. Note: The "TV Prod uct" is shown
applied to the complete top and frontal area in one instance, on
a person with next to nothing in the way of supportive peripheral
growth. As a professional you would not be satisfied with the cosmetic
result. This type of application is akin to a "Bad Toupee"
or "Corn Row" transplant; it simply would not be allowed
by a truly concerned and professional aesthetician. In addition
to the poor cosmetic result, a further complication would be a guaranteed
sprinkle of "Dust" on the man's fa ce as the not-too-durable
TV product wears off. This "Dusting" would show up within
ten minutes of application. Because of its' durability the dusting
complication would not be a problem with proTHIKtm
however , we suggest that you proceed with caution in the frontal
areas and be careful not to raise unrealistic expectations in your
this not present a very restricted potential 'User Group'?
Enhancement is only right for a limited group; it cannot disguise
the effects of hairloss for all sufferers of the condition. That
limited group, however, is statistically large and represents a
sizable percentage of your male clientele.
what can I deliver for those in that limited group?
with vertex thinning, or 85-90% hairloss in patterns as large as
3-4" in diameter will enjoy cosmetic enhancement that renders
the former "Baldspot" virtually undetectable. The thickened
residual hairs combine with periph eral growth and give the appearance
of a full, natural head of hair.
about working out and other sports activities that cause sweating
proTHIKtm will not
readily dissolve when exposed to water or perspiration. One may
workout in confidence.
any hairstyle better than another when used in conjunction with
Usually, those that direct the hair back or over the crown make
the best use of the "Combining " effect described in Answer
7. Note: We are not advocating that you create a clientbase of "Swoopers,"
however, you as the stylist ca n recommend tasteful use of peripheral
growth and encourage cutting or growing to achieve the desired cosmetic
So it looks good! How does it feel?
user is unaware of the applied product on his scalp. To the touch
it adds a noticeable "Substantiveness" and presents increased
combing resistance, as thicker hair should! It is not objectionable
and can be modified through the use of hair conditioners. Experience
will allow the user to find an optimum equilibrium between control,
combability and coverage.
long does it last?
to shower, or overnight. If the user skips a shower upon rising,
usually just a "Touch-up" application will yield satisfactory
about removal? Conditioning?
any shampoo will suffice. Heavy users may find the periodic use
of glycerin soaps or shampoos will be required to effectively remove
residue. We are intro ducing our own shampoo/remover that will be
available shortly; ask for it. The mass merchandised products are
conditioner phobic, however proTHIKtm
is conditioner compatible and accordingly one may use these products
after shampooing to adjust the hair to his own preference.